1. The difference in rules. Tmall operations need to know more official rules than Taobao operations, such as invoices, delivery time, and seven-day unconditional after-sales service. These are not required on Taobao, but they are required on Tmall.

2. The difference in promotion. Except for a few activities such as daily specials, trial centers, and Double 12, the activities on the platform are basically for Tmall, or under the same conditions, Tmall stores are more likely to get activities than Taobao stores, so Tmall operations need to know more about the rules of each activity.

3. The difference in distribution. Many Tmall stores are brand owners themselves. In order to expand sales, they have distribution needs. The distribution platform basically only faces Tmall stores, so Tmall operations need to know more about distribution management.