Taobao keyword promotion plays a vital role in attracting new customers.

The following are some detailed strategies to help Taobao sellers effectively attract new customers through keyword promotion: First, word selection is the key. It is crucial to choose keywords that are highly relevant to the product or service. This requires sellers to have a deep understanding of the needs and search habits of target customers, so as to select the most suitable keywords. At the same time, using Taobao's background data for analysis to determine which keywords have high click-through rates and conversion rates is also an important part of word selection. Secondly, word cultivation is equally important. Word cultivation mainly improves the quality score of keywords by continuously optimizing keywords, thereby improving their ranking in search results. Sellers can start with words with high click-through rates to cultivate words, continuously optimize keyword combinations, and improve the gold content of keywords. In terms of bidding, sellers need to set a reasonable bid for the selected keywords. The right bidding strategy can help products get a better position in search results, thereby attracting more potential customers. In addition, using precise keywords to attract new customers is also an effective strategy. Sellers can select precise keywords with good conversion and clicks for their stores, and increase the bids for keywords to make them appear on the Taobao homepage. This will not only increase the exposure of the store, but also bring better conversion results. At the same time, big words are also a new customer acquisition tool that cannot be ignored. Big words have a large number of searchers and can bring more traffic to the store. But it should be noted that the competition for big words is also very fierce. Sellers need to evaluate their own promotion costs and use them with caution. When setting up multiple words and multiple products to attract new customers, sellers need to formulate a comprehensive promotion plan. By setting multiple keywords and multiple products, use low bids to attract consumers and increase product clicks and conversions. Finally, through-train targeted new customer acquisition is also a strategy worth trying. Through targeted promotion, sellers can accurately obtain homepage traffic and bring more potential customers to the store. But it is also important to note that in the early stage of operation, daily limits should be set to effectively control costs. In summary, Taobao keyword promotion and new customer acquisition requires sellers to work hard on word selection, word cultivation, bidding, using precise keywords and big words, setting multiple words and multiple products, and through-train targeted promotion. By using these strategies in combination, sellers can effectively improve the exposure and conversion rate of the store, thereby attracting more new customers.