The following factors should be considered when choosing keywords for Taobao keyword promotion: Relevance to the product: Choose keywords that are highly relevant to the product attributes, functions, and uses, and ensure that the keywords can accurately describe the product.

Search volume: Analyze the search volume of keywords and choose popular keywords with higher search volume to obtain more potential exposure.

Competitiveness: Evaluate the competitiveness of keywords and choose keywords with moderate competition, which can not only obtain certain exposure but also avoid excessive costs due to fierce competition.

Long-tail keywords: Consider using long-tail keywords, that is, more specific and more accurate keywords, which can bring more relevant and accurate traffic.

Negative keywords: Exclude keywords that are not related to the product to avoid wasting promotion costs.