1. This level is Taobao's loyal fan sellers. Their shops are basically profitable, and one after another they have great ambitions to make the level of the shop higher, higher, and higher. They also have some common characteristics:

1. The boss himself has some operational knowledge, or has a professional team to operate.

2. Generally speaking, there will be a better source of goods, which may be their own factory store, or a price lower than that of their peers.

3. Pay more attention to customer service.

2. Stores at this level basically have their own operating skills: the categories are basically fixed, and the styles have unique styles. At this stage, the main idea of ​​​​through train operation is to divert traffic. Generally speaking, such a store has one or two hot items, but the transaction volume and sales volume may not be so high. At this time, the operating idea of ​​​​through train is to increase transaction volume and discover new hot items.

3. Increase transaction volume: Our through train can adopt multi-plan operation to strive for the maximum traffic under this category. While diverting traffic, we must also pay attention to the accuracy of the crowd. We may not see the exact crowd in the previous week, but through slow optimization, we can find a more accurate crowd, which helps to improve the ROI of the through train.

Fourth, at the same time, we must also optimize the targeted plan, which can bring us more clicks and drive down PPC. If the ROI is not very good, or the collection and purchase rate is relatively low, it is recommended to reduce the targeted spending. If the data is ideal, then we can increase the budget and investment appropriately.

Five, new hot items: Stores at this level are generally constantly promoting new products, and the through train test must be indispensable. The potential of new products is tested through batch testing and multiple promotion plan models.

Six, as for customer service, I would like to say a few words. Stores at this level generally pay more attention to customer experience, not to mention attention. And you should also know the fan operation plan, how to retain old customers and bring in new customers. It is recommended to give some small gifts, coupons, etc.

The third level of Taobao stores is in the middle level. Some sellers in the first and second levels hope that their stores can be quickly upgraded to the third level. The above methods can effectively help you upgrade your store level.