Are you applying for live broadcasting as a store, or do you want to become a live broadcaster as an individual?

The activation conditions are as follows (if the entry is not passed, the page will reveal the specific reasons for failure):

(1) The Taobao store meets the requirements of one diamond or one diamond and above (except for corporate stores in non-jewelry categories)

(2) The number of online products in the main category is ≥5, and the store sales volume in the past 30 days is ≥3, and the store transaction amount in the past 90 days is ≥1,000 yuan;

(3) Sellers must comply with the "Taobao Marketing Activity Rules": https:/ule.taobao.com/detail-51.htm spm=a2177.7231193.0.0.AiSEMa&tag=self&cId=117；

(4) There is no violation of selling counterfeit goods in this natural year;

(5) No deduction of 6 points or more for serious violations of publishing prohibited information or counterfeit material ingredients in this natural year;

(6) The seller has certain customer operation capabilities;

Personal anchor (expert/consumer account and no store) - just move in if you meet the conditions

The conditions for opening are as follows (if the entry fails, the page will reveal the specific reasons for failure):

(1) Log in to Taobao account, have passed Alipay real-name authentication, and have registered as a Taobao expert; (How to join the expert: https://docs.alipay.com/alibaba_we_guide/guide/maeb50)

(2) The expert account level reaches L2 level; (3) Prepare a high-quality video of yourself within one minute, which can demonstrate good control ability, expression ability (i.e. fluent speech, clear thinking), and on-site performance ability (i.e. strong fan interaction). Do not limit yourself to a self-introduction; Note: If you have opened a store and joined Taobao experts, it is recommended that you join as a merchant. There are two identities, merchant anchor and expert anchor. There is no need to switch, and there is no actual impact. For example, after opening a live broadcast through the merchant identity, if you want to broadcast through the expert identity, you can release the store without switching;