I have been engaged in Taobao live streaming for more than 2 years and have seen many merchants of all kinds. Let me tell you how the merchants I have met give commissions.

The more common sales product categories in Taobao live streaming are: beauty, fashion, jewelry, food, mother and baby, etc. The sales commissions given to anchors in different categories are also different.

The beauty commission generally depends on whether the brand is a well-known brand. If it is a beauty product of a well-known foreign or domestic brand, the commission is relatively low, generally around 20%. If it is other unknown brands or some brands in Southeast Asia, it is basically between 20%-35%, and the highest can reach 50%.

The commission settings for fashion and mother and baby categories are relatively uniform, basically 10-20%. The commissions for low-priced clothing that is easy to sell are lower, and the commissions for high-priced clothing (products with a unit price of more than 800) that are not easy to sell are higher. The lowest commission for fashion is 5%, but few anchors are willing to take on such a low commission task.

The commission for jewelry and food categories is basically around 15%.

As long as the anchor has a large number of fans, no matter which category of products are listed above, the merchant will basically have to pay an additional service fee. The specific service fee varies slightly from anchor to anchor, and is mainly set according to the regulations of the anchor or anchor company. Some big anchors charge a special service fee for special live broadcasts (that is, the anchor will only broadcast your products throughout the live broadcast that day). The service fee of Taobao Live's top anchor Wei Ya mixed broadcast is as low as 6,000 and as high as 33,000. The top anchor does not do special live broadcasts. The service fees of other TOP20 anchors are slightly lower, but not too different. There are also small anchors who charge 50 or 100 yuan service fees, which mainly depends on the anchor's ability to bring goods. Here is a small suggestion. Special live broadcasts are more suitable for big brands. In addition to selling products through live broadcasts, they can also build brand awareness among the anchor's fans. Small businesses don't need to do special live broadcasts. They may not even be able to earn back the service fees. In addition, the service fees paid by merchants to anchors should preferably be paid through the Ali V Task channel. This will be relatively secure and there will be no disputes.