A newly opened Taobao store will not disappear, but it may be closed. Because Taobao will review new stores, if the store opening behavior does not comply with Taobao's rules, the store will be closed. But if the store opening complies with the rules, the store will not disappear. The store's operating conditions and sales level will also affect the store's existence time. In addition, the store needs to be maintained and updated regularly, otherwise it may also be closed. It is recommended that new stores need to abide by Taobao's rules, pay more attention to industry trends and user needs, and continuously optimize store operations in order to better exist on the Taobao platform.