The sales of Taobao stores during the Spring Festival may be affected to a certain extent, but the specific degree of impact varies depending on the store situation and market environment.

The following are some possible influencing factors:

1. Decline in consumer purchasing power: During the Spring Festival, many people will choose to rest, travel or reunite with their families, which may lead to a decline in consumer demand and purchasing power. Therefore, the sales of stores during the Spring Festival holiday may decline.

2. Logistics impact: During the Spring Festival, logistics companies may adjust their transportation capacity, and the delivery speed in some areas and routes may be affected. This may lead to a decrease in consumer willingness to buy, thereby affecting store sales.

3. Merchants take vacations: Many Taobao store owners will choose to take vacations during the Spring Festival, and the stores will be unattended, which may lead to a decline in sales. However, some stores will choose to continue operating during this period and cope with the holiday by preparing goods in advance and using automation tools.

4. Market environment: During the Spring Festival, major e-commerce platforms will also launch various promotional activities, and competition will intensify. In addition, sales in different industries vary, and some industries may see an increase in sales during the Spring Festival.

Overall, Taobao stores' sales during the Spring Festival may be affected to a certain extent, but the specific extent varies by store and market environment. Merchants can reduce the impact and maintain normal store operations by planning in advance, adjusting marketing strategies, optimizing products and customer service, etc. At the same time, paying attention to market trends and seizing Spring Festival consumer demand may also bring unexpected gains.