It includes but is not limited to the sales of various commodities such as clothing, shoes and hats, food and health products, digital home appliances, beauty and personal care, home textiles, and maternal and infant toys. Among them, clothing, shoes and hats, beauty and personal care are fashion consumer goods, digital home appliances, home textiles are daily necessities, and food and health products and maternal and infant toys are daily consumer goods and household goods. Through Taobao online store operation, merchants can rely on the advantages of the platform to obtain more business opportunities and consumer markets with its high degree of freedom, low cost, wide coverage, and transparent transactions. In short, it is very extensive and can meet the needs of different types of merchants and different consumers.