1. Different transaction customers

One is a retail platform, the other is a wholesale platform, the biggest difference lies in the type of customer;

Retail customers are single-order shipments, the transaction cycle is short, 100% of the transactions are on the platform, he may only do business with you once in his life;

Wholesale customers are large-scale purchases, the transaction cycle is long, half of them will be private transactions, if you only think about doing a one-time transaction with him, you will never do a good business;

So the most important thing for operators who have switched from Taobao is to change their thinking, which is the type of customers;

Because of the different types of customers, the marketing methods of wholesale platforms are different.

2. Different marketing methods

Taobao has many marketing methods, so many that it is dazzling. For pure on-site marketing, there are through trains, activities, Taobao customers, live broadcasts, etc., not to mention the traffic from platforms such as Weibo and short videos outside the site;

Alibaba does not have this, because if you are a customer who only needs wholesale, you definitely don’t need to set up those dragnet marketing methods;

Winning the natural search ranking on the Alibaba platform is the most important thing, because the customer type is the most accurate, and this search ranking is also divided into free and paid;

Never apply Taobao’s off-site marketing methods to Alibaba, that is completely inapplicable;

3. Different staffing

Taobao may have one operation, one art designer, and several customer service staff;

The biggest difference in Alibaba is that you don’t need so many people. If you equip operations, art designers, and customer service staff at once, you will definitely lose money;

The simplest staffing is only You need to start with an operation first;

In operating Alibaba, we prefer to call customer service salesmen, and we don’t need the kind of customer service who can only ask and answer questions;

Because Alibaba needs smart salesmen to judge the identity of the consulting customer, whether it is a retailer, and say that this is a big customer;

Salesmen are more required to follow up orders for a long time and maintain old customers;

4. Different development paths

Operating Taobao tests all-round capabilities. If you don’t have the ability, you will be left far behind by others, and the development prospects will definitely be broader;

It is easier to hit this ceiling when operating Alibaba, so after reaching this bottleneck, you can either choose to start your own business or expand other platforms to operate;

5. Platform selection

If you want to pave the way for your own business faster, then you might as well choose the Alibaba platform, because it is simple and easy to use, and the cost of starting a business is lower;