Cloud themes refer to product recommendations in the form of theme cards under Taobao Mobile Guess You Like. Click on the card to jump to a follow-up page. The display of the follow-up page can be diversified, such as product waterfall flow, custom H5 page, shopping encyclopedia and other knowledge guides, buyer show/wow video and other content products.

Cloud themes are currently limited to algorithm delivery and industry clerk delivery, but the merchant's private domain self-operated modules such as buyer show, Weitao, new products, etc., if the data performance is good, will also be automatically captured and delivered. For merchants, doing a good job in private domain operations will have the opportunity to get more public domain traffic.