1. Search selection

As the name implies, search selection is to find those hot keywords through search engines, evaluate the products displayed by the keywords, including sales, popularity, search share, etc., and comprehensively judge the feasibility of operating the product. The main function of this selection method is to identify the possible hot products in the product, so it is best to have a certain vision and experience to operate it.

2. Classification selection

An industry is divided into many categories, and there are many small categories under the big categories. You can choose products that meet customer preferences and search for more products based on the big words of the industry category. First of all, you can choose according to the price. If the price is too high or too low, there will be few customers who choose it. Choose a price that meets the needs of the public, and the natural traffic will be the largest.

3. Activity selection

It is a wise choice to select products through various activities of the platform, such as Double Eleven and Juhuasuan. Generally speaking, the products that can participate in these large-scale activities are specially selected by merchants for the purpose of attracting traffic and boosting sales. Therefore, these event products almost without exception have their own hot-selling attributes, and they may be products summarized by merchants after a long period of trial and error and laying, so they can be used as key reference objects.

4. Sales analysis selection

This is also the selection method currently used by most small and medium-sized merchants, directly finding the products with the highest sales through platform rankings. The advantage of this method is that it is very convenient and does not require any technical content. Even merchants without an operating foundation can do it, and the selected products are usually more popular and have high market acceptance.

5. Offline selection

Sometimes, offline demand can also provide good feedback on which styles are selling well online. Merchants with conditions can go to the wholesale market to conduct more investigations offline to see which styles are the fastest offline. If they are the fastest, it means that this style has a good market. In order to ensure that the style is indeed easy to sell, do a test first, and then sell it.