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Taobao basic building materials category operation skills?

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第一步,做好产品矩阵:建议选择1-3个产品做矩阵,1个产品做主打款剩下的作为辅助款。操作的比重是9:1还是12:2,这个根据自身情况去考虑,经营范围不同,预算方面也会不同。

第二步,先优化好宝贝标题:组合公式为(核心关键词+营销词+类目属性词)如果你做的是新品,那么核心词就选择一些不是很热门并且对自己有利的关键词,因为热门的关键词你根本驾驭不来,你只能选择一些竞争力度不大的,自己能驾驭的。如果不懂怎么优化,建议找建议就找一些专业的平台去做,例如:达摩快数,如意数据工作室 ruyishuju点com,等,别人有经验,有技术,做出来的效果怎么也比自己的好。

第三步,自觉优化主图:主图必须要突出卖家(外观、价格、性能等)别问为什么,只有优势突出,这样才能吸引买家眼球:之所以越来越多的买家看到主图就拍下,主要因素是因为主图已经把买家想要了解的,都展示出来

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The first step is to make a good product matrix: it is recommended to choose 1-3 products to make a matrix, 1 product as the main model and the rest as auxiliary models. The operation ratio is 9:1 or 12:2, which depends on your own situation. The budget will be different for different business scopes.

The second step is to optimize the product title first: the combination formula is (core keywords + marketing words + category attribute words) If you are doing a new product, then the core words should be some keywords that are not very popular and beneficial to you, because you can't control the popular keywords at all, you can only choose some that are not very competitive and you can control them. If you don't know how to optimize, it is recommended to find some professional platforms to do it, such as: Dharma Fast Number, Ruyi Data Studio ruyishuju.com, etc. Others have experience and technology, and the results they produce are better than your own.

The third step is to consciously optimize the main picture: the main picture must highlight the seller (appearance, price, performance, etc.). Don’t ask why. Only by highlighting the advantages can you attract the buyer’s attention. The main reason why more and more buyers buy when they see the main picture is that the main picture has shown what the buyer wants to know.

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