The main reasons for the surge in the number of new Taobao accounts are as follows:

Promotional activities: Taobao occasionally conducts new user registration activities, providing discounts and points rewards to attract more new users to register.

Fake order behavior: In order to increase sales or rankings, some unscrupulous merchants will register new accounts in batches to fake orders.

Account sharing: Due to the security risks of account sharing, many users will register new accounts on their own to reduce the hidden dangers of shared accounts.

Marketing purpose: Some marketers or companies will also register multiple new Taobao accounts to gain more exposure or conduct precise delivery.