To set up a new Taobao account in 2023, you first need to register a new Taobao account, fill in real personal information and conduct real-name authentication. Then, according to your needs and preferences, you can set a personalized user name, nickname and avatar, as well as bind Alipay, set a delivery address and other operations. At the same time, it is recommended to pay attention to the merchant's credibility and evaluation when purchasing goods to protect your consumer rights. Finally, you must abide by the rules and terms of the Taobao platform, actively participate in evaluation and interaction, and create a good shopping atmosphere.