How to start a through train in Taobao’s high-order furniture category?
1、家具类目转化周期普遍较长，所以直通车推广短周期转化效果差，建议直通车用于获取精准流量，帮助店铺和产品深度打标，但是不做重点投放。
2、增加内容和超级推荐等推广渠道的投放，放大流量和促进收藏加购和成交。
3、超级推荐计划选择根据实际投放效果决定，观察30天转化周期点击效果，如果能帮助获取流量和成交，并且投产比在可接受范围内，建议持续投放。
Professional answer
1. The conversion cycle of furniture categories is generally long, so the through train promotion has poor conversion effect in a short period. It is recommended to use the through train to obtain accurate traffic and help stores and products to deeply mark, but it is not a key delivery.
2. Increase the delivery of promotion channels such as content and super recommendations to increase traffic and promote collections and purchases and transactions.
3. The choice of super recommendation plan is determined based on the actual delivery effect. Observe the click effect of the 30-day conversion cycle. If it can help obtain traffic and transactions, and the investment-output ratio is within an acceptable range, it is recommended to continue delivery.
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