Taobao big data refers to a collection of data that cannot be captured, managed, and processed by conventional software tools within a certain time frame. It is a massive, high-growth, and diversified information asset that requires a new processing model to have stronger decision-making power, insight discovery, and process optimization capabilities.

All Taobao usage records of users are big data, which is an asset of the digital age. Through screening and calculation, these data can create a user portrait for each user, analyze each person's different hobbies and needs, and thus achieve accurate push, greatly reducing marketing costs but achieving better results.