Taobao is a typical e-commerce platform, so opening a store on Taobao belongs to the e-commerce industry. E-commerce is a business activity centered on the exchange of goods using information network technology as a means; it can also be understood as the activity of conducting transactions and related services in the form of electronic transactions on the Internet, corporate intranets and value-added networks. It is the electronicization, networking and informatization of all aspects of traditional business activities. The essence of e-commerce should be a complete set of network business operation and management information systems. To be more specific, it is a way of conducting various business activities in an electronic network environment connected by certain protocols using existing computer hardware, software and network infrastructure. E-commerce usually refers to various business activities conducted by buyers and sellers without meeting each other in the open network environment of the Internet in extensive commercial trade activities around the world based on browser/server applications