Now I want to open a new cosmetics store on Taobao,

First of all, you'd better check how much market search demand there is for this brand, and how much customer traffic can you get by relying on the brand's own traffic.

If there is no search volume for the brand, it is recommended that you don't do it. Basically, the cosmetics we can think of are sold by big brands on Taobao.

If there is a certain amount of search volume for the brand,

then, it is recommended that you

first determine the product marketing positioning, because brand products are generally price-controlled.

So if you want people to place orders to buy during the new product period, you will definitely need to increase the value of the product,

because the price cannot be changed, you can only add additional value: fast delivery, super gifts, discounts, zero-risk commitment, etc.

After determining the marketing positioning, the next step should be online and offline traffic. As long as you can attract accurate fans into the store, you can easily increase basic sales.

Then, make a sales plan, choose promotion channels, budget the input-output ratio, and build your own transaction fission system.