The strategies for Taobao Standard Product Express to drive Taobao Mobile search are as follows:

Optimize keywords: Select keywords related to the product and ensure that they have a high quality score. This can be measured by the click-through rate, conversion rate and relevance of the keywords. Optimizing keywords can increase the click-through rate and conversion rate of the Express, thereby increasing the weight of Taobao Mobile search.

Reasonable bidding: Set bids reasonably based on the quality score and competition of keywords. Bidding too high will waste advertising budget, while bidding too low may result in insufficient advertising display. Through reasonable bidding, you can ensure that ads are displayed at the right time and location, thereby increasing click-through rate and conversion rate.

Refined operation strategy: Develop refined operation strategies for different products, groups and regions. For example, for popular products, you can set higher bids and more refined keywords to get more exposure and clicks. For unpopular products, you can set lower bids and a wider range of keywords to test market demand and competition.

Improve product quality and evaluation: The effect of the standard product through train depends not only on advertising, but also closely on product quality and evaluation. Therefore, it is necessary to ensure that the quality and evaluation of the product are good to improve customer satisfaction and loyalty.

Regular adjustment and optimization: Regularly check the effect of the through train, and adjust and optimize according to data feedback. This includes keyword selection, bid adjustment, optimization of ad placement, etc. Through continuous adjustment and optimization, the click-through rate and conversion rate of the through train can be gradually improved, thereby driving the weight of Taobao mobile search.