Taobao standard products are a marketing method launched by the Taobao platform. The main purpose is to help merchants calibrate their stores, brands or product lines by selecting standard products. The specific gameplay is as follows:

1. Merchants select a standard product on the Taobao platform as the standard reference product for their stores, brands or product lines.

2. The platform will conduct a quality review of the selected standard products to ensure that they meet the corresponding standard requirements.

3. In the upper right corner of the standard product page selected by the merchant, there will be a small "Taobao standard product" icon to distinguish it.

4. When buyers browse and purchase products in the merchant's store, they can directly find the standard products provided by the merchant through "Taobao standard products", better understand the merchant's brand positioning, and help buyers make better choices when purchasing.

5. Merchants provide special recommendations or promotions on the Taobao standard product page to improve the merchant's publicity and brand image.

The advantage of Taobao's standard product gameplay is that it can increase the exposure and brand image of merchants' stores, allowing buyers to trust and understand the merchants more. At the same time, it also strengthens consumers' trust in the Taobao platform and helps the Taobao platform build a healthier and more credible e-commerce ecosystem.