How to promote Taobao's entire store?
1.新手卖家建议前期100元左右。
不需要放太多。
千万不要设涨停，否则钱可能一天就点完了，可能交易不多。
淘宝卖家只需要对站点进行投入，站点外的可以根据自己店铺的实际情况进行优化。
2.卖家可以在业务人员访客分析中看到买家下单的时间。
时间点才是卖家需要重点关注的。
如果没时间下单，折扣可以降低一点，或者直接不下单也是可以的，这样可以降低卖家的点击成本。
3.如果是没有开通直通车的淘宝卖家，可以在全国开通一段时间，偏远地区除外。
之后会取消卖的不好的区域，重点放在好的区域。
淘宝卖家可以在直通车报告和区域列表中查看，尽量放在订单转化率高的城市。
4.前期要批量添加关键词，分数低于7分的直接删除。
关键词一定要和店铺的产品一致。
所选关键词的点击率要高于同行，要有一定的点击指数。
点击指数太少个位数是不可接受的。
5.先确定直通车的关键词，再添加人群。
小品类的一流人群就开始做了。
大类的话，可以先从二等人群开始，然后再测试人群。
店内人群测算时，先不要尝试组合。
可以保留一段时间，这样店铺的人群标签可以更准确。
6.淘宝卖家可以看看每个关键词的市场均价，对那些显示很少但不显示的关键词加价。
点击率差的淘宝卖家可以调整到精准匹配，看看数据。
Professional answer
1. Novice sellers are advised to invest about 100 yuan in the early stage.
No need to put too much.
Don't set a daily limit, otherwise the money may be spent in one day, and there may not be many transactions.
Taobao sellers only need to invest in the site, and the outside of the site can be optimized according to the actual situation of their own store.
2. Sellers can see the time when buyers place orders in the business staff visitor analysis.
The time point is what sellers need to pay attention to.
If there is no time to place an order, the discount can be reduced a little, or it is also possible not to place an order directly, which can reduce the seller's click cost.
3. If it is a Taobao seller who has not opened a through train, it can be opened nationwide for a period of time, except for remote areas.
After that, the areas with poor sales will be cancelled, and the focus will be on good areas.
Taobao sellers can check in the through train report and regional list, and try to put them in cities with high order conversion rates.
4. In the early stage, keywords should be added in batches, and those with scores below 7 points should be deleted directly.
The keywords must be consistent with the products of the store.
The click-through rate of the selected keywords should be higher than that of peers, and there should be a certain click-through index.
A click-through index that is too low in the single digit is unacceptable.
5. Determine the keywords for the through train first, and then add the crowd.
Start with the first-class crowd for small categories.
For large categories, you can start with the second-class crowd and then test the crowd.
When calculating the in-store crowd, don't try to combine it first.
You can keep it for a while, so that the crowd label of the store can be more accurate.
6. Taobao sellers can look at the average market price of each keyword and increase the price for those keywords that are rarely displayed but not displayed.
Taobao sellers with poor click-through rates can adjust to precise matching and look at the data.
At present, Taobao full-store promotion is a very effective promotion method because full-store promotion allows all the products of a store to participate in the promotion. At the same time, it can target advertisements according to different consumer needs, increase click-through rate and conversion rate, and thus increase the exposure and sales of the store. If you want to play full-store promotion well, you need to pay attention to the following three aspects: choose the right promotion time and set a reasonable daily budget; accurately locate the audience, choose the right delivery area and user portrait; constantly adjust and optimize the promotion strategy to improve the delivery effect and ROI. In addition, it can also be combined with other promotion methods, such as precise customer promotion, traffic card position, etc., to achieve multi-level and multi-angle comprehensive promotion
Taobao full-store promotion is a marketing strategy that increases the exposure and sales of the entire store by placing advertisements.
The following are several common Taobao full-store promotion methods:
1. Taobao search promotion: By displaying advertisements at the top or middle of the Taobao search page, the exposure of the store and products is increased.
2. Taobao Express: By setting keyword bidding, the store and products can display advertisements on multiple pages such as Taobao search results page, Taobao homepage, Taobao Affiliate, etc.
3. Taobao expert promotion: By inviting Taobao experts to endorse the store or product, the store’s awareness and trust can be improved, and sales can be increased.
4. Taobao Affiliate Promotion: By inviting Taobao Affiliates to act as agents for the store or product, more people can know about the store and the product, and sales can be increased.
5. Taobao brand promotion: By establishing a brand image and brand story, the store’s brand awareness and loyalty can be improved.
The above are several common Taobao store-wide promotion methods. The specific method to be selected needs to be determined based on the actual situation of the store and marketing goals.
Similar Q&A
recommend What is your experience of opening a Taobao store?
E-c News Continuously pushing e-commerce knowledge to you
Latest Q&A More
-
Do I need a trademark to open a franchise store on Pinduoduo to sell books?
#Pinduoduo#
-
How to withdraw from a Pinduoduo store
#Pinduoduo#
-
How to withdraw from Pinduoduo merchants
#Pinduoduo#
-
How to pay fees when closing a Pinduoduo store
#Pinduoduo#
-
How to withdraw from Pinduoduo
#Pinduoduo#
-
Which store on Pinduoduo is authentic?
#Pinduoduo#
-
Which stores on Pinduoduo can buy genuine products?
#Pinduoduo#
-
How to check the store under Pinduoduo
#Pinduoduo#
-
How to receive Pinduoduo online game products
#Pinduoduo#
-
How to sell the electronic version on Pinduoduo
#Pinduoduo#
E-c News 2025-06-17 00:11:15
- African netizens use China Africa cross-border e-commerce platform for online shopping
- how is the new seller of cross-border e-commerce doing?
- how can cross-border e-commerce Amazon sell on Amazon platform without goods?
- Amazon store opening process and cost analysis!
- Amazon plans to expand its pharmacy business on a large scale and will add same day delivery service