To open a Taobao store live broadcast, you need to apply for Taobao live broadcast. The specific process is as follows:

1. Log in to the Taobao seller backend and click "I want to live broadcast" in the upper right corner of the page.

2. Enter the live broadcast application page, fill in the relevant information, including store name, ID number, contact information, etc., and click Submit.

3. After submission, wait for Taobao's official certification review. You can start live broadcast after the review is passed.

It should be noted that relevant qualifications and requirements are required to open a live broadcast. For example, sellers are required to have registered and operated Taobao stores, and have a good business record and bank account, etc., and after the review is passed, they must perform due diligence in the content, services, traffic, etc. of the live broadcast in accordance with the Taobao live broadcast regulations, otherwise it may affect the authority to open Taobao live broadcast.

In addition, you can also apply through the Taobao live broadcast open platform and other methods. The specific process is slightly different, and you need to choose and operate according to your own needs and specific circumstances.