Taobao sellers need to do sales statistics every day. It is good to face the increase in sales, but have you ever asked the root cause of the decline in sales? How to judge sales? The following will reveal the mystery for everyone. The above picture shows the structure diagram of Taobao online store sales. From the structure diagram, we know that the formation of sales is determined by the number of sales orders and the average customer price. The former is quantity and the latter is quality. If the store sales decline, we must first pay attention to the two and see which one is missing! With the analysis of the structure diagram, sellers can clearly understand the main factors affecting sales. However, the factors are uncontrollable and it is very complicated to find the problem. Therefore, the following formula is much easier to understand: number of sales orders = number of people entering the store * transaction rate; average customer price = unit price * joint rate; thus, sales = number of people entering the store * transaction rate * unit price * joint rate. With this refined sales calculation formula, I hope that sellers who do not understand operations will stop complaining about not knowing how to operate and that operations are difficult. Since you have opened a store on Taobao, then do it well!