First, a store that opens a cross-border business can expand its sales market from the domestic market to the international market, which may mean a larger customer base and sales volume.

Secondly, this model reduces the operational difficulty of sellers, because product information and discount information will be automatically translated into the local language, and sellers only need to send the goods to domestic logistics warehouses, and the subsequent transshipment, customs clearance and terminal delivery are all the responsibility of the platform or distributor.

Furthermore, opening a cross-border business can increase profit margins. Due to the price differences between domestic and foreign commodities and factors such as exchange rates, cross-border transactions usually bring higher profit margins.

In general, opening a cross-border business on Taobao stores can help merchants expand into a wider market, reduce operating costs, increase profits, and help the internationalization of brands.