1、必须用高度相关的词;不相关的词、弱相关的词,在点击率、转化率、页面停留时间、跳失率等等各项指标上,都有不好的影响。
2、标题要在保证相关性的前提下去考虑用户的阅读体验;标题一方面给搜索引擎看,很重要的就是给用户看,所以标题也会在某种程度上承担着提高点击率的重要作用。
3、首先确定一下主词,还需要确定长尾词的用生意参谋选取长尾词。
宝贝的标题对于淘宝卖家来说是非常关键的一步,因为它决定着宝贝的排名,继而决定着宝贝获得流量的多少,写一个优秀的宝贝标题必不可少的。
最为重要的就是关键词的选择一定要符合人群的定位,并且对于消费者的搜索习惯也是需要顾及的,一般来讲消费者在搜索的时候都会有特地的搜索习惯这一点一定要符合,而且最好的就是不要在标题里放太多的空格。
并且在组合标题的时候,也不要将标题设置的太长,只要能够满足以上的要求,就能够设置一个完美的标题了。
1. You must use highly relevant words; irrelevant words and weakly relevant words have a bad impact on various indicators such as click-through rate, conversion rate, page dwell time, bounce rate, etc.
2. The title should consider the user's reading experience while ensuring relevance; the title is for search engines on the one hand, and it is very important for users to see it, so the title will also play an important role in increasing the click-through rate to a certain extent.
3. First determine the main word, and you also need to determine the long-tail words and use Business Advisor to select long-tail words.
The title of the product is a very critical step for Taobao sellers, because it determines the ranking of the product, and then determines how much traffic the product gets. It is essential to write an excellent product title.
The most important thing is that the choice of keywords must be in line with the positioning of the crowd, and the search habits of consumers must also be taken into account. Generally speaking, consumers will have special search habits when searching, and this must be met, and the best thing is not to put too many spaces in the title.
And when combining titles, don’t make them too long. As long as the above requirements are met, you can set a perfect title.