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How to write a short title for a Taobao merchant's store material?

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需要遵循以下原则,简洁明了、突出特点和卖点、不要超出规定字数 短标题对产品来说非常重要,因为它可以引导消费者的注意力,提高点击率和转化率。

在编写短标题时,需要注意以下几点:

1.简洁明了:尽可能用简单的语言表达产品特点和卖点,不要使用太专业、难懂的词汇;

2.突出特点和卖点:对产品的优势进行归纳和总结,突出最具卖点的特征,让消费者更容易理解和接受;

3.不要超出规定字数:严格遵守平台的字数规定,不要超出限制范围。

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You need to follow the following principles: be concise and clear, highlight the features and selling points, and do not exceed the specified number of words. Short titles are very important for products because they can guide consumers' attention and increase click-through and conversion rates.

When writing short titles, you need to pay attention to the following points:

1. Be concise and clear: Use simple language to express product features and selling points as much as possible, and do not use too professional or difficult words;

2. Highlight features and selling points: Summarize and summarize the advantages of the product, highlight the most selling features, and make it easier for consumers to understand and accept;

3. Do not exceed the specified number of words: Strictly abide by the platform's word count regulations and do not exceed the limit.

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