Choose appropriate words for titles based on the search volume, competition level and user needs of the keywords, and also pay attention to the attractiveness and uniqueness of the title. Specifically, you can first use Taobao's keyword tool or other market research tools to determine the search volume and competition level of the keywords, and then combine your product characteristics and target user needs to select some popular keywords that meet your own characteristics. At the same time, be careful to avoid choosing overly general words, and highlight the characteristics and selling points of the product as much as possible, so as to better attract the user's attention. In addition, be careful to avoid using overly clichéd or repetitive words, and you can use creative ways to enhance the uniqueness and attractiveness of the title. Finally, you can also adjust the expression of the title appropriately according to different sales scenarios and platform characteristics to adapt to different user needs and platform specifications.