1.用数量来提升质量
一个淘宝精细化运营的淘宝店,月利润做到一万,不是难事。
如果月利润要做到五万,就比较有难度了。
道理很简单,从0-60分很轻松;从60分-90分,有难度;从90分-100分非常困难。
与其一个店铺做到100分;不如用5个店铺,每个店铺60分,也有300分。
2.用矩阵分散风险
有人的地方就有江湖,有江湖就有竞争。
如果只有一个店铺,你辛辛苦苦优化到95分,别人给你刷几个差评,之前的努力就全部白费了。
如果有5家店铺,别人干掉了你2家,你还有3家店铺盈利,不会伤到根基。
开多店铺,可以用来分散风险。相当于把鸡蛋装到多个篮子里。
开多店铺,需要解决的一个问题是,这么多店铺是分别用几个电脑来管理,还是一个就够了。
我目前的店铺,是用一根网线,一台电脑来管理。
我的所有店铺,销售的产品都是不同的,所以不需要考虑IP问题。
但是最好也别用一个浏览器,来登录多个店铺。
一个是麻烦,另一个也是降低风险。
最好是一个浏览器,对应登录一个淘宝店。
我目前是用谷歌浏览器的多用户,来实现一个浏览器对应一个淘宝店铺。
创建多用户的时候,勾选最底部的“为此用户创建桌面快捷方式”,就能在桌面创建多个浏览器。
每个浏览器,对应一个淘宝店铺。
除了淘宝店,可以用谷歌浏览器多用户,来登录之外。
其他的多账号,也可以用这种方法,来登录,避免串号。
1. Use quantity to improve quality
It is not difficult for a Taobao store with refined Taobao operations to achieve a monthly profit of 10,000.
If the monthly profit is to reach 50,000, it will be more difficult.
The reason is simple. It is easy to go from 0 to 60 points; it is difficult to go from 60 to 90 points; it is very difficult to go from 90 to 100 points.
Instead of one store getting 100 points; it is better to use 5 stores, each store 60 points, and there are 300 points.
2. Use matrix to spread risks
Where there are people, there are rivers and lakes, and where there are rivers and lakes, there is competition.
If there is only one store, you work hard to optimize it to 95 points, and others give you a few bad reviews, and all the previous efforts are in vain.
If there are 5 stores, others kill 2 of your stores, and you still have 3 stores that are profitable, which will not hurt the foundation.
Opening multiple stores can be used to spread risks. It is equivalent to putting eggs in multiple baskets.
Opening multiple stores requires solving the problem of whether to use several computers to manage so many stores or just one.
My current store is managed by one network cable and one computer.
All my stores sell different products, so there is no need to consider IP issues.
But it is best not to use one browser to log in to multiple stores.
One is troublesome, and the other is to reduce risks.
It is best to use one browser to log in to one Taobao store.
I am currently using Google Chrome's multi-user to achieve one browser corresponding to one Taobao store.
When creating multiple users, check the "Create desktop shortcut for this user" at the bottom to create multiple browsers on the desktop.
Each browser corresponds to a Taobao store.
In addition to Taobao stores, you can use Google Chrome's multi-user to log in.
Other multiple accounts can also use this method to log in and avoid serial number.