The new logistics policy of Taobao is an inevitable stipulation of the times, which brings merchants not only restrictions and constraints, but also challenges and opportunities. These new policies require merchants to make adjustments from multiple dimensions such as business model innovation, cost and efficiency trade-offs, equipment and smart technology application, and cooperative promotion to adapt to the new development trend of the times. Merchants need to actively face the new policies, strive to adapt to the current consumer market environment, adhere to the principles of adaptation, innovation and efficiency, win the favor of consumers, and make positive contributions to creating an e-commerce environment that focuses more on consumers and rigorous services1.

Specific to Taobao's new logistics management policy, including regulations on delivery timeliness, compensation rules, etc. For example, in the case of delayed delivery, if the seller's delivery contract is set to be less than or equal to 48 hours, the seller must compensate the buyer for 1% of the actual transaction amount of the product, with a maximum compensation amount of no more than 30 yuan and a minimum of no less than 3 yuan; if it is set to be more than 48 hours, the compensation ratio is 5%, with a maximum compensation amount of no more than 30 yuan and a minimum of no less than 5 yuan. In the case of out-of-stock and false shipments, the seller must compensate the buyer for 30% of the actual transaction amount of the product, with the maximum compensation amount not exceeding 100 yuan and the minimum amount not less than 5 yuan. These regulations are intended to protect the rights and interests of buyers and promote fairness and transparency in transactions.