1、店铺设施:店铺装修设计要有特点,比较店铺介绍可以写公司背景、店铺服务和活动等,并设置好店铺分类、折扣等吸引客户,店铺图要原创不能盗用,图片清晰美观,产品描述精准,这些都有助于吸引粉丝的关注并完成转化。
2、站内引流:在选品上侧重性价比较高的潮流产品,及时掌握热卖产品并进行上架销售,其次,根据目标客户群选品,60%-70%的用户为年轻女性并且对性价比较高的潮流产品关注度较高,除此之外,选品的时候也要根据重点品类选品,比如流行服饰、家居装饰等。
3、对于搜索,也可以做点功夫,比如通过热搜词,卖家可以了解到热销商品并进行相应的商品描述优化,提高产品的曝光率。另外,对于产品上新也要注意,批量、分时段、持续上新:每天分时段批量上新,新商品会在同类商品的排序中靠前,这样更有利于店铺持续曝光。
1. Store facilities: The store decoration design should have characteristics. The store introduction can write the company background, store services and activities, etc., and set up store categories, discounts, etc. to attract customers. The store pictures should be original and not plagiarized. The pictures should be clear and beautiful, and the product descriptions should be accurate. These will help attract fans' attention and complete conversions.
2. In-site traffic: In product selection, focus on trendy products with high cost performance, keep abreast of hot-selling products and put them on the shelves for sale. Secondly, select products according to the target customer group. 60%-70% of users are young women and pay more attention to trendy products with high cost performance. In addition, when selecting products, you should also select products according to key categories, such as popular clothing, home decoration, etc.
3. For search, you can also do some work. For example, through hot search terms, sellers can understand hot-selling products and optimize the corresponding product descriptions to increase product exposure. In addition, we should also pay attention to the batch, time-divided, and continuous product launches: new products should be launched in batches at different time periods every day, and new products will be ranked higher in the ranking of similar products, which is more conducive to the continuous exposure of the store.