1. Self-analysis:

Freelancers who open full-time stores - carefully select projects. University graduates who are temporarily unemployed - part-time work and agency sales are preferred

College students - more spare time, agency sales and virtual products

Part-time social staff - own company products or agency sales

Physical stores, business owners - free products

2. Market research:

Conduct market research based on self-analysis

You can see what products are sold on Taobao

Analyze the characteristics of the products you can provide on Taobao

3. Store positioning:

Based on the previous research, determine the market you can do.

①Whether the store is positioned in the niche market or the mass market.

The niche market requires professionalism and exclusive resources. The mass market requires large-scale operations and a good service system.

②Localization or mid-to-high-end positioning.

4. Product positioning:

Choose target customer groups and buyers (middle-aged and elderly, women, pets, men, students, infants, etc.)

Notes: Products that sell well may not be suitable for you, and small sales do not mean there is no market

Taobao shop:

Taobao shop refers to the popular shops or stores used by all Taobao sellers on Taobao. Taobao popular shops are born relative to ordinary shops. Every new shop opened on Taobao is a shop interface generated by the system by default, which is often called an ordinary shop.

Taobao popular shop (personalized shop) service is provided by Taobao to Taobao sellers, allowing sellers to use the computer and network technology provided by Taobao to realize the personalized shop page display function that is different from the general store display form of Taobao. In short, it is to spend money to buy a personalized and brand-new storefront from Taobao.

Types:

Taobao shops can be broadly divided into Taobao Mall stores (now renamed Tmall Mall), Taobao nameless good products stores, and Taobao market stores.

Taobao Mall Stores:

Taobao Mall (Tmall Mall) is an online B2C shopping platform created by Taobao.com, the largest online shopping website in Asia. (B2C, Business to Customer)

Since the establishment of Taobao Mall on April 10, 2008, many brands including Lenovo, HP, Uniqlo, Disney, Kappa, Lock & Lock, JackJones, and Luolai Home Textiles have opened official flagship stores in Taobao Mall, which have been warmly welcomed by consumers.

Today, Taobao Mall is in a stage of rapid development, and a variety of new network marketing models are constantly being created. Joining Taobao Mall will give you more opportunities to contact the most cutting-edge e-commerce, and will also create more miracles for the new B2C business.

Taobao Wumingliangpin Store:

Wumingliangpin is a comprehensive shopping platform jointly built by Alibaba, small and medium-sized enterprises and foreign trade manufacturers. It is a mall operated according to the B2C management model.

The mission of Wumingliangpin is to help many small and medium-sized enterprises and entrepreneurs who have good manufacturing capabilities but do not have their own brands or lack popularity, to use the new e-commerce retail system to create new marketing models, increase sales, incubate brands, and truly provide high-quality and low-priced goods and high-quality services to consumers!

Taobao Marketplace Store:

Taobao Marketplace Store is a C2C shopping platform that Taobao opens to Taobao users for free. Taobao does not charge technical service fees for marketplace stores.