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What are the requirements for Taobao live streaming?

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淘宝开通直播需要的条件:

一、集市店铺(除珠宝类目通用规则)

1、DSR≥4.6。

2、店铺要求信用等级在一钻及一钻以上。

3、店铺具有一定老客户运营能力。

4、店铺具有一定主营类目所对应的商品数5个及以上。

5、店铺具有一定销量。

6、店铺具有一定综合竞争力。

二、天猫店铺(除珠宝类目通用规则)

1、近30天品质原因退款率及笔数的基础要求:品质原因退款率行业倍比不大于3,近30天品质原因退款笔数不大于1笔。

2、近30天店铺纠纷退款的要求:近30天纠纷退款笔数小于3笔,近30天纠纷退款率行业倍比不超过5倍。

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The conditions required for Taobao live streaming:

I. Marketplace stores (except for jewelry category general rules)

1. DSR ≥ 4.6.

2. The store requires a credit rating of one diamond or above.

3. The store has a certain old customer operation ability.

4. The store has 5 or more products corresponding to a certain main category.

5. The store has a certain sales volume.

6. The store has a certain comprehensive competitiveness.

II. Tmall stores (except for jewelry category general rules)

1. Basic requirements for the refund rate and number of refunds due to quality reasons in the past 30 days: The industry multiple of the refund rate due to quality reasons is not more than 3, and the number of refunds due to quality reasons in the past 30 days is not more than 1.

2. Requirements for refunds for store disputes in the past 30 days: the number of refunds for disputes in the past 30 days is less than 3, and the refund rate for disputes in the past 30 days is no more than 5 times the industry ratio.

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