子账号直播可以使用淘宝直播、拼多多直播、京东直播等电商直播平台,在直播间中选择添加商品进行上架。同时,也可以使用微信公众号直播或者小红书直播,在直播过程中利用导购链接或者二维码等方式引导观众进行购买。在使用工具上架商品时,需要注意商品的描述、价格、库存等信息的准确性,以及特色卖点的突出展示,提高商品的曝光度和销售转化率。
Sub-accounts can use e-commerce live streaming platforms such as Taobao Live, Pinduoduo Live, and JD Live, and choose to add products to the shelves in the live streaming room. At the same time, you can also use WeChat public account live streaming or Xiaohongshu live streaming, and use shopping guide links or QR codes to guide viewers to buy during the live streaming. When using tools to list products, you need to pay attention to the accuracy of product descriptions, prices, inventory and other information, as well as the prominent display of special selling points, to increase product exposure and sales conversion rate.