The most common live streaming platforms are Taobao Live, Mogujie Live, Kuaishou Douyin... Of course, NetEase Kaola Live and Xiaohongshu Live have also been gaining momentum recently.

As for which one is better, it is difficult to compare horizontally. We can only say that each has its own characteristics.

Taobao Live is a very big plate. Big anchors and big merchants are very strong, and anchors are also doing very well in the circle. Several anchors I knew before basically started as Taobao anchors, and then they amassed fans and money on various Taobao products. The income is still good. But if you want to squeeze in now, it may be difficult... For merchants, it is recommended to maintain long-term cooperation with several anchors. Many integrated marketing agencies give "psychological hints" of quick transactions in the short term, just listen to them. Remember, remember. There are not so many leeks for you to cut on Taobao.

Mogujie live broadcasting is a relatively small business. There are no big anchors who have made a name for themselves. The top celebrities on the platform may only earn pocket money like Wei Ya and Li Jiaqi. But the beauty of the platform is that it is fair and always gives big and small anchors some opportunities to make money. It is very suitable for newcomers at the moment. As for merchants, the same thing applies. The ability of big anchors to bring goods may not be as good as Wei Qi, but the overall situation of the platform is not bad. If the subsequent platform traffic can "make a lot of money", it would be a good choice.

Kuaishou and Douyin are good examples of "making a lot of money". The least lacking thing is traffic. Live broadcasting has just started, and it is a good time to make money. However, everyone in the back-end supply chain system may have to weigh it up and see if they can hold on.

Generally speaking, Taobao emphasizes goods, Mogujie emphasizes people, and Kuaishou and Douyin focus on platform traffic. People, goods, and places, what will happen to the current situation of "three broadcasts"? It depends on how you choose?