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What are the conditions for Taobao live streaming?

| 1Person Answer

一、淘宝店铺直播带货条件:

1、店铺一钻及一钻以上级别。

2、店铺具有一定微淘粉丝量(最高3万,最低1万,根据类目来定)。

3、店铺具有一定老客户运营能力。

4、店铺具有一定主营类目所对应的商品数。

5、店铺具有一定销量。

二、达人直播带货条件:

1、必须要有一个绑定了支付宝实名认证的淘宝账号。

2、根据账号属性的不同,具体的要求也不同,非商家且是个人主播,基本门槛满足以下两个条件即可:

(1)微博粉丝数要大于5W(含5W),最近7天内至少有一条微博的点赞数和评论数要过百;或者其他社交平台的粉丝数大于5W(含5W),粉丝互动率高。

(2)淘宝达人(不含有商家身份)粉丝数大于1W(含1W),最近7天内至少发布过一篇图文帖子同时需要有较好的控场能力,需要口齿流利、思路清晰,与粉丝互动性强。

Professional answer

P

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

1. Taobao store live streaming conditions:

1. The store must be at the level of Diamond or above.

2. The store must have a certain number of Weitao fans (up to 30,000, minimum 10,000, depending on the category).

3. The store must have a certain number of old customers.

4. The store must have a certain number of products corresponding to the main category.

5. The store must have a certain sales volume.

2. Expert live streaming conditions:

1. You must have a Taobao account that is bound to Alipay real-name authentication.

2. Depending on the attributes of the account, the specific requirements are also different. For non-merchants and individual anchors, the basic threshold is to meet the following two conditions:

(1) The number of Weibo fans must be greater than 50,000 (including 50,000), and at least one Weibo post must have more than 100 likes and comments in the past 7 days; or the number of fans on other social platforms must be greater than 50,000 (including 50,000), and the fan interaction rate must be high.

(2) Taobao experts (excluding merchants) with more than 10,000 fans (including 10,000), who have published at least one picture or text post in the last 7 days, and who also need to have good control skills, be fluent in speech, have clear ideas, and have strong interaction with fans.

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