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How to set up a Taobao entertainment live broadcast room?

| 2Person Answer

1、淘宝直播第一印象是关键

主播需要有较好的亲和力,会互动,会聊天。热情主动的欢迎进入直播间的每一个粉丝。新进入直播间的粉丝会有被重视的感觉,从而更加支持主播。

2、新手做淘宝直播需要有耐心

新主播刚接触直播经验少,需要脚踏实地耐心经验直播。前期直播间流量少是很正常的事情,你需要学习更多的语言技巧,控场能力,吸粉技巧等。当你的粉丝积累多了,直播间流量才有可能增加。

3、多积累直播专业知识

直播专业知识有很多,包括控场能力,增加粉丝粘性,提升转化等。如果新主播不了解可以先做个文档或者提字版,直播时可以适当引入。虽然这个方法有时会略显生硬,但是对于新主播还是有很好的帮助的。

Professional answer

P

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

1. The first impression of Taobao live broadcast is the key

The anchor needs to have good affinity, be able to interact and chat. Warmly and proactively welcome every fan who enters the live broadcast room. New fans entering the live broadcast room will feel valued and support the anchor more.

2. Newcomers need to be patient when doing Taobao live broadcast

New anchors have little experience in live broadcasting and need to be down-to-earth and patient to experience live broadcasting. It is normal for the live broadcast room to have little traffic in the early stage. You need to learn more language skills, field control skills, fan-attracting skills, etc. When you accumulate more fans, the traffic of the live broadcast room may increase.

3. Accumulate more professional knowledge of live broadcast

There are many professional knowledge of live broadcasting, including field control ability, increasing fan stickiness, and improving conversion. If the new anchor does not understand, you can make a document or a text version first, and introduce it appropriately during the live broadcast. Although this method can sometimes be a bit stiff, it is still very helpful for new anchors.

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The method is as follows:

1. Log in to the Taobao seller backstage, find "Entertainment Live Broadcast" in the "Operation Service" in the left navigation menu, and click to enter;

2. Read and agree to the entertainment live broadcast seller rules, and click "Open Now";

3. Complete the live broadcast qualification information, including brand information, store information, payment information and anchor information, and ensure that the information is filled in correctly;

4. Wait for review, and you can start Taobao entertainment live broadcast room live broadcast after the review is passed.

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