It takes a gradual process to do well. First of all, we need to do a good job in the basic work of the store and optimize the internal strength, so that the products can achieve good promotion effects.

Product positioning: Position and analyze the products in the store, and determine the main promotion, support and profit models according to the transaction situation in the industry. Page design: The page styles of many new stores of self-operated stores and brand stores tend to be simple and advanced. Then we can make a differentiated style, adding other elements on the basis of the style that the store faces, so that the main picture and detail page of the store are more prominent and novel, and better display the products.

In addition to the daily full reduction, coupons and other activities of the store, we will increase our efforts when the store profit allows, and we must always pay attention to the daily submission of industry activities, pay attention to the date and interest points of the activities. At the same time, pay attention to the activities sent by the second-hand group. There are relatively few activity slots for new stores, such as category flash sales, flash sales, plus, etc., so we must always pay attention to the dynamics of the merchant group and respond in time. After getting the slot, we will actively perform, and JD.com operations will naturally find us in the subsequent activities.

After completing the basic operations of paid promotion, we should consider paid promotion. In addition to the smart Jingsu Tui and Jingdong Haitou, there is Jingdong Express. So how to drive it? When we are doing Jingdong Express, we often face the situation of no traffic, high cost, low click-through rate, low conversion, and poor word selection. First of all, we must control the 4 key links.

1. Plan our promotion plan and control the promotion amount according to the budget.