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Jingdong operation skills and methods?

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运营的技巧的话,就是找准你的目标客户,然后分析她的年龄,还有她用的手机,还有说他的工作时间段,或者说它的购物时间段。这是第一部。

第二部的话,你就可以做人群画像了,它也包含上面的第一步,然后也包含其他的,包括区域性别,年龄。购物方式,支付方式。

第三步的话,就是做运营的活动策划,做一些促销之类的,这样的话,先要了解自己的产品成本,然后再考虑运费,然后的话再考虑退货的情况,综合考虑下,然后做出一个价格,然后做出一个打折。

第四的话就是海报的设计。读书商品的产品的场景用地。简单来说,就是把产品放在一个他能用的场景里面。用场景说话。多用对比,颜色反差等。

第五部的话就是素材的准备。首先准备一个色彩素材版。选择喜欢的颜色,然后是文案。

第六部的话就是版权问题,包括图片的版权,文字的版权,还有你的商品,你是否获得了授权?如果是自有商品的话,这就没问题了,如果是别人的商品的话,最好拿到授权。同时也要确认这个授权是否有效,就是说这个授权是他本身自己的产品,还是说通过其他方式授权得到产品?

Professional answer

P

微电商达人

小微意见领袖创业达人先行者,专注垂直领域电商平台解读。

The operation skills are to find your target customers, and then analyze her age, the mobile phone she uses, her working hours, or her shopping hours. This is the first step.

The second step is to make a crowd portrait, which also includes the first step above, and also includes others, including region, gender, age. Shopping method, payment method.

The third step is to plan operations activities and do some promotions. In this case, you must first understand the cost of your products, then consider the shipping cost, and then consider the return situation. After comprehensive consideration, make a price and then make a discount.

The fourth is the design of the poster. The scene of the product of the reading commodity. In simple terms, it is to put the product in a scene where it can be used. Let the scene speak. Use more contrast, color contrast, etc.

The fifth step is the preparation of materials. First prepare a color material version. Choose the color you like, and then the copy.

The sixth part is about copyright issues, including copyright of pictures, copyright of texts, and whether your product has been authorized? If it is your own product, then there is no problem. If it is someone else's product, it is best to get authorization. At the same time, you must also confirm whether the authorization is valid, that is, whether the authorization is for his own product, or is the product authorized through other means?

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