Online store operation refers to the operation of online stores. It mainly includes the following: market research, market store opening, official online store operation, brand marketing, capital flow, logistics, construction and maintenance of distribution system, member marketing, data analysis, etc.

In simple terms, outlet operation can be divided into two categories: basic work and promotional work. Basic work includes naming the store, writing product titles, writing product detailed descriptions, decorating the store, daily maintenance of the store and product updates; promotional work includes the design of promotional activities, promotion of online stores, etc.