It has great potential for development, but we need to pay attention to the fierce market competition. Because with the improvement of people's living standards, buying luggage has become one of the daily consumption, and the market demand itself is large, and the development potential is unlimited. However, in recent years, there are many luggage merchants on social e-commerce platforms such as Douyin and Xiaohongshu, and the market competition is becoming increasingly fierce. Therefore, if you want to stand out, you need advantages in distinctive products, competitive prices, and high-quality services. If there are innovative points or special models such as local customization, you may be able to gain better market share. In terms of segmented fields, different groups of people have different needs, such as women's bags, men's bags, suitcases, etc., which require refined operations, such as being closer to target customers in product design, participating in social activities frequented by target customers, etc., in order to achieve long-term and stable development.