There are some differences between the operations of Taobao and Alibaba. The operational ideas and business positioning of Taobao and Alibaba are different. Taobao is an integrated e-commerce platform that is mainly aimed at individual consumers and focuses on developing and supporting individual sellers; while Alibaba is a B2B platform that focuses more on trade between enterprises. Taobao has been committed to expanding the shopping space for consumers since its inception. In addition to popularizing online shopping, it also provides sales platforms for many small businesses to promote their development. Alibaba is designed to meet the needs of enterprises. Its main function is to provide a comprehensive trading platform such as region, supply chain, and search, and provide trading services for a large number of small and medium-sized enterprises.