现在货源根本不是问题。广州13行太多了。。
不过现在开店,再开普通服装店就太低端、太没利润了,而且98%的批发商和零售店都是亏损的,就连服装上市公司,像361、美特斯邦威、富贵鸟、真维斯、贵人鸟等企业都退市或破产了。风险太高了。
现在服装实体店分化为线上直播为主的下沉低端库存货和以线下轻奢高端货两部分。有数据统计,前者主要是服装批发商,售后退货率76%以上;后者则以山东新旧动能转换的ITM模式衣品店为主,这种店不再以销售额为主,而是以会员年费制、签约式消费和注重服务客户的衣品实际价值,如帮助会员肤色体型诊断、TPO情景穿搭、性格色彩重塑以及上门为会员的衣橱进行定期管控等一系列服务,而且衣品店依托ITM产业模式体系创新的金融信托消费业务,使其店内现货和私定服装服饰货品,完全“免费”供给会员,使其会员花一份钱就得到私定货品和享受专业衣品的双价值。因此,其会员接受率达80%以上,且去普通服装店(含线上网购)消费意愿降低50%,会员粘性提高70%,满意度100%,复购率超95%,退货率0,利润提升70%;
山东去年就已对传统服装实体店实施转型升级为ITM衣品店的新旧动能转换,衣品店的导购员、营业员重新进行严格的《衣品形象管控资格等级证》色彩、服装等方面的技能知识学习考试和认证,才能成为正式“衣品师”。
但这种ITM模式衣品店适合高端利润店,不适合卖货走量的低端库存店
Now the source of goods is not a problem at all. There are too many 13 industries in Guangzhou. .
However, opening a store now is too low-end and too unprofitable to open an ordinary clothing store, and 98% of wholesalers and retailers are losing money. Even listed clothing companies such as 361, Metersbonwe, Fuguiniao, Jeanswest, and Guirenniao have delisted or gone bankrupt. The risk is too high.
Now clothing stores are divided into two parts: low-end inventory goods that are mainly sold online through live broadcasts and light luxury high-end goods that are sold offline. According to statistics, the former are mainly clothing wholesalers, with a post-sales return rate of more than 76%; the latter are mainly ITM model clothing stores in Shandong's transformation from old to new kinetic energy. This type of store is no longer based on sales, but on an annual membership fee system, contract-based consumption and a focus on serving the actual value of customers' clothing, such as helping members diagnose their skin color and body shape, TPO scenario dressing, personality color reshaping, and regular door-to-door management of members' wardrobes. In addition, clothing stores rely on the innovative financial trust consumer business of the ITM industry model system to provide members with "free" stock and private clothing and apparel products in their stores, allowing their members to get the dual value of private goods and professional clothing for one dollar. Therefore, its member acceptance rate is over 80%, and the willingness to consume in ordinary clothing stores (including online shopping) is reduced by 50%, the member stickiness is increased by 70%, the satisfaction is 100%, the repurchase rate is over 95%, the return rate is 0, and the profit is increased by 70%;
Last year, Shandong implemented the transformation and upgrading of traditional clothing stores into ITM clothing stores. The shopping guides and salesmen of clothing stores have to re-take the strict "Clothing Image Control Qualification Certificate" color, clothing and other aspects of the skills and knowledge learning test and certification to become a formal "clothing master".
However, this ITM model clothing store is suitable for high-end profit stores, not for low-end inventory stores that sell goods in large quantities
This answer comes from the old man (17343311950). If you need to reprint, please contact the author.
Before answering the question, I would like to ask the questioner a question: Is the clothing store an online store or an offline store?
Offline stores: The source of goods can be obtained at the local clothing wholesale market or by cooperating with manufacturers in Jiangsu and Zhejiang, but the quality and comfort must be guaranteed.
Online stores: There are two types of stores with and without sources. The source of goods is similar to that of offline stores. It is also necessary to find manufacturers or wholesale markets to obtain them, and the quality and comfort must be guaranteed. If there is no source of goods, there is no need to have goods, no need to purchase or stock up, all major platforms on the Internet are your sources of goods, but you also need to choose goods with good quality and good comfort, such as 1688. Taobao, etc.
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Finding the source of goods is indeed a headache, and it is also a very technical thing. If you find it well, it will be much easier to sell. I personally think that you should read more fashion magazines, learn more about popular clothing, and find popular styles. Also, you can search for high-selling styles on major e-commerce platforms online. Then go find the same style, and the goods you get in this way should be much easier to sell.
If you don’t know where to get the goods, you can look for it on 1688, where there are indeed many high-quality and low-priced clothing. If you are from Guangdong, you can also go to Guangzhou Shangxiajiu Clothing Wholesale Market. There is also a large Humen Clothing Wholesale Market in Humen. You can go to those places to look, and you will definitely find the style you are looking for.