Specific operation practices of Xiaohongshu's maternal and child accounts:

1. Answer questions from users;

2. Start from positive content and help brands analyze and refine which selling points users are concerned about;

3. Start from positive public opinion. Xiaohongshu is a word-of-mouth platform. Users may have negative emotions. You need to help brands analyze and then reverse public opinion;

4. Combine with Xiaohongshu's community hot spots;

5. Seize hot topics and obtain natural traffic;

6. Implant the core keywords that users are concerned about in the category into the note content to seize the search mind.