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Is it illegal for a company to operate multiple Taobao stores?

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一个公司运营多家淘宝店并不违规,2020年11月26日天猫公示了《天猫关联店铺管理规则》,正式明确了天猫关联店铺的管理。该规则将于2020年12月3日正式生效。天猫关联店铺主要指:同一公司名下开设的多家店铺、同一法人及控股股东名下公司开设的多家店铺、天猫技术识别的同一实际控制人经营店铺等等。

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It is not illegal for a company to operate multiple Taobao stores. On November 26, 2020, Tmall announced the "Tmall Associated Store Management Rules", which officially clarified the management of Tmall Associated Stores. The rules will officially take effect on December 3, 2020. Tmall Associated Stores mainly refer to: multiple stores opened under the name of the same company, multiple stores opened by companies under the name of the same legal person and controlling shareholder, stores operated by the same actual controller identified by Tmall technology, etc.

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