我简单分三个个方面来谈一下目前国内主要的LBS产品的运营情况罢:
1、客户端运营(也就是自己的应用的推广了,跟我们PC软件推广或者其他手机软件推广模式有点相似,主要是渠道合作,如:谈预装,CPA之类)
2、活动运营 (目前不管是为了强化品牌还是探索商业价值,LBS们都会经常举办一些小活动,如跟这个商家合作,在哪里checkin了有优惠券赠送之类)
3、社会化网络中的运营(LBS类产品目前都与微博,SNS网站靠的比较紧,因为二者都有着较强的人脉关系,所以有些东西可以互相打通,而且LBS网站通过这种绑定,同步之类的合作,可以更好的“借势”推广自己的产品、强化自己的品牌
I will briefly talk about the operation of the main LBS products in China in three aspects:
1. Client operation (that is, the promotion of your own application, which is somewhat similar to our PC software promotion or other mobile software promotion models, mainly channel cooperation, such as: pre-installation, CPA, etc.)
2. Activity operation (At present, whether it is to strengthen the brand or explore commercial value, LBS will often hold some small activities, such as cooperating with this merchant, where there are coupons for check-in, etc.)
3. Operation in social networks (LBS products are currently closely connected with Weibo and SNS websites, because both have strong personal connections, so some things can be connected to each other, and LBS websites can better "take advantage" to promote their products and strengthen their brands through this binding and synchronization cooperation