OTC药品销售与运营模式一般包括:
1.宣传模式:由制药公司或代理商宣传、督导OTC药品;
2.零售模式:OTC药品以单品形式在药店零售;
3.活动模式:制药公司、代理商与药店进行线上或线下的活动;
4.价格促销模式:调整OTC药品的零售价格。
OTC drug sales and operation model generally includes:
1. Promotion model: pharmaceutical companies or agents promote and supervise OTC drugs;
2. Retail model: OTC drugs are sold in drugstores as single products;
3. Activity model: pharmaceutical companies, agents and drugstores conduct online or offline activities;
4. Price promotion model: adjust the retail price of OTC drugs.