Clothing operation is to apply general marketing theory to various industries, including the guidance of clothing majors. However, theories that are too general are often not suitable for specific and characteristic industries.

The recruitment of operation talents in the clothing industry is mainly aimed at middle and senior talents with certain experience. It is not difficult to find in the job details that many clothing companies have handed over the power of market coordination to the operation supervisor/director. The work content includes: overall planning, operation, promotion and management of the network platform; constantly adjusting and upgrading the website functions according to the needs of the company, market and customers; understanding the dynamic information of competitors, optimizing products and sales plans; responsible for the construction of the operation team and completing the e-commerce retail promotion indicators and sales indicators.