The merchant ID number refers to your Taobao account. The store name can be different from or the same as the ID. It is recommended that the account be the same as the store name when registering, which will help consumers identify it and facilitate search engine inclusion.

The store number, until your store, on the mobile phone, after the registration and authentication is activated, you can apply for a number yourself, because this is considered to have added a search method. The current search method can directly use your store name. Some people's names are not easy to search in text, so when promoting, you can send this store number, and others can search for your store directly when searching for your store. ID refers to the meaning of the name, you can understand it as the address of the store, or your store name