Running them separately is because although it can reduce some operating costs if Taobao stores are combined, it will face the problem of actual sales data being generalized and sales strategies being restricted. Running them separately can manage each store more finely, better grasp market demand, and make it easier for different stores to target different markets and form differentiated competition. In addition, if there are multiple Taobao stores of the same company, resources can be shared, such as product inventory, logistics, customer service, etc., to save time and effort and improve operational efficiency. In summary, running Taobao stores separately can better achieve differentiated operations and better meet consumer needs, and different stores can still share resources, so it is a better choice.